Creating multifold income with village-level micro-entrepreneurs.
Individual entrepreneurs are XEN Farms’ primary distribution channel. They reach farmers directly, take ownership of their territory and grow with it. Do you want to lead the transformation of your area’s agriculture and build your own future?
Why entrepreneurs
Direct to the farmer, not through institutions first.
Legacy channel
Institutions first
FPCs, co-operatives and agri-retail chains: slower onboarding, shared margins, indirect farmer relationships.
XEN’s primary channel
Individual entrepreneurs · VLE / BLE / DLE
Direct-to-entrepreneur, faster territory rollout, dedicated last-mile ownership.
New territories go live in weeks, not quarters.
No dilution of message, pricing or margin between XEN and the farmer.
Village → block → district replicates cleanly in new regions.
Entrepreneurs are invested in their own territory’s success and reputation.
The three-tier network
District oversees block. Block supports village.
A clear reporting cascade at every level, replicated block by block and district by district.
Live example · West Bengal
Hooghly district (DLE) → Goghat-I block (BLE) → Raghunathbati village (VLE)
Territory target
1,000 bigha
farmland served per gram panchayat within one year
District Level Entrepreneur
Oversees district-wide distribution, warehousing, bulk stocking and logistics, and supports the BLEs beneath.
Block Level Entrepreneur
Manages block-level stock and demand aggregation; trains, supplies and supports the VLEs in the block.
Village Level Entrepreneur
Owns one or more gram panchayats: last-mile sales, farmer relationships, product demonstrations, service and repeat orders.
Full training & app support
You are never on your own.
Every XEN product: what it does, how it works and how to apply it.
Close support from your first sale to your first harvest result.
Co-branded materials and campaigns to generate local demand.
VLEs and BLEs trained by XEN, then train their own network and farmers.
The XEN mobile app
Farmers, stock, payments and commissions in one place.
- Farmer onboarding & recordsRegister farmers and fields; keep every visit and order on record.
- Inventory managementLive stock visibility at village, block and district level.
- Payments for entrepreneursVLEs, BLEs and DLEs paid through the app, with a record of every transaction.
- Real-time commission trackingCommissions update as orders move through the network.
Winning your first farmers
Three promises. One small ask.
- Halve your crop input costCompared with urea, IFFCO-type fertilisers, micronutrients and pesticides, by switching to jaivik products.
- Increase your yield by about 10%From the very first season of use, not something you wait years to see.
- Get a better harvestBetter shape, size, colour and nutrition in every crop you take to market.
THE ASK
“Try it on just 1–2 katha first.”
Growth model
From 10 kathas to the whole gram panchayat.
A farmer tries XEN on a small plot: low risk, an easy yes, results that speak for themselves.
Neighbours see the difference and come asking to try it themselves.
Trial success compounds into adoption across the whole gram panchayat.
One good trial plot is the seed of an entire gram panchayat.
Guarantee programme
Start on 1 katha, backed by a written contract.
XEN can guarantee crop and soil fertility outcomes by contract, so farmers start at close to half their usual input cost with documented results.
Baseline pH, organic carbon, NPK and micronutrients.
Crop-specific doses and timings, signed by both sides.
Yield recorded against a comparison plot.
Track the change in soil health.
Conditional guarantee of a 5–10% yield increase, with compensation if yield falls short as per contract terms. Guarantee is set based on soil testing and XEN VLE feedback; learn crop-specific conditions beforehand.
Your opportunity starts here
So, will you come with us to revive Bharat's soil, village by village?
“By continuous achievement alone we can justify our great ancestry.” — Sir Jagadish Chandra Bose
Talk to us about joining the network